
Ready for the revolution in makeup shopping? Look no further than the brand new flagship store opening this September from cult Brit beauty brand Illamasqua.
Launching in Soho at the heart of London’s Westend, the concept standalone store promises to be a ‘make-up mecca’ featuring a unique exhibition area dedicated to the Illamasqua affiliated charity S.O.P.H.I.E. whilst 180˚ gallery-style windows display creations from celebrated make-up artist and Creative Director Alex Box.
The store will not only house the 700 product-strong collection of colour cosmetics, but also offer customers and professionals alike the opportunity to learn how to create their alter-ego at the exclusive Illamasqua School of Make-up Art, (SOMUA.)
Illamasqua Store & SOMUA open September- for further details see Illamasqua
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