beyond the cover

The infamous Rick Genest - aka Zombie Boy is barely recognisable starring in the new campaign, "Go Beyond the Cover" for cosmetic brand Dermablend Pro. To prove the power of their concealer, three artists completely cover his all-over body tattoos. Originally created in the early 80's and used within the medical community, Dermablend has since been rated the top dermatologist recommended brand for coverage and skincare benefits, in addition to becoming a firm favourite with professional make-up artists.

Taking a full day to transform him, three products were used - Leg & Body Tattoo Primer as a base, Leg & Body cover - a full coverage cream foundation and Dermablend Pro powder to set, available online here.

Discovered by Gaga's stylist Nicola Formichetti Zombie boy replaced the street with the runway for Thierry Mugler before starring in Lady Gaga's 'Born This Way' video. Synonymous with striking body art, see Zombie Boy as you never have before!